Thursday, 20 February 2020

How the resale revolution is reshaping fashion


We're buying more clothes than ever, but it's not all fast fashion. More than half of 25- to 34-year-olds buy secondhand or vintage clothes, and resale apps such as Depop, Stock X and Vestiaire Collective are tapping into the millennial and generation Z market. But if people are buying secondhand they're not buying new. Grace Shutti investigates how the fashion world is responding  Subscribe to The Guardian on YouTube ► https://ift.tt/16bR3Lu Support the Guardian ► https://ift.tt/2VEEwKb Today in Focus podcast ► https://ift.tt/2D74a4z Sign up for the Guardian documentaries newsletter ► https://ift.tt/2feoDdN The Guardian ► https://ift.tt/1AFLGzy The Guardian YouTube network: Guardian News ► https://ift.tt/1J9JUwL Owen Jones talks ► http://bit.ly/subsowenjones Guardian Football ► https://ift.tt/1yECE17 Guardian Sport ► http://bit.ly/GDNsport Guardian Culture ► https://ift.tt/16bR6H2 Sources: Mintel UK Fashion and Sustainability report ► https://ift.tt/39RlEil Thred Up 2019 resale report ► https://ift.tt/1FaqRBv How are Gen Z shopping for fashion? ► https://ift.tt/2JeKPPS Depop economics: social media, social currency and the resale revolution ► https://ift.tt/2PbAUhZ Britain’s thrifty young fashionistas: more than half of 25-34-year-olds buy second-hand clothes ► https://ift.tt/39NWHUW Further reading: How Clothes-Swapping Became Chic ► https://ift.tt/2P98F3J Rental And Resale Are Hot. But Sustainable Fashion Needs A $30 Billion Investment Behind The Scenes ► https://ift.tt/2uSrrWb All change?: London fashion week launches first ever swap shop ► https://ift.tt/39xZjpO There’s never been a better time—or more need—to buy your clothes used ► https://ift.tt/2OVJRyd

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