We're quitting smoking, so why is big tobacco booming?

Smoking rates are falling in the UK, US and much of Europe. Forty-five per cent of Brits smoked in the 60s and 70s, compared with just 15% today. You would think this was bad news for cigarette profits, but tobacco companies are making more money than ever. They claim they no longer market traditional cigarettes, but behind-the scenes tactics suggest otherwise. Leah Green explains how the most successful business enterprise in history has weathered its fall from grace Subscribe to The Guardian on YouTube ► https://ift.tt/16bR3Lu Support the Guardian ► https://ift.tt/2VEEwKb Today in Focus podcast ► https://ift.tt/2D74a4z Sign up for the Guardian documentaries newsletter ► https://ift.tt/2feoDdN The Guardian ► https://ift.tt/1AFLGzy The Guardian YouTube network: Guardian News ► https://ift.tt/1J9JUwL Owen Jones talks ► http://bit.ly/subsowenjones Guardian Football ► https://ift.tt/1yECE17 Guardian Sport ► http://bit.ly/GDNsport Guardian Culture ► https://ift.tt/16bR6H2 Sources Number of smokers in England drops to all-time low ► https://ift.tt/2cq1ilq Timeline: smoking and disease ► https://ift.tt/1TmB40A Against all odds, the US tobacco industry is rolling in money ► https://ift.tt/2oBKWZz Philip Morris International annual report 2018 ► https://ift.tt/32ElYNL British American Tobacco annual report 2018 ► https://ift.tt/2NaExWi The Tobacco Atlas: manufacturing ► https://ift.tt/32CndwY Tobacco industry strategies undermine government tax policy: evidence from commercial data ► https://ift.tt/2N9hmLO Where there's smoke (report of influencer marketing of tobacco products) ► https://ift.tt/2PU1vPF Threats, bullying, lawsuits: tobacco industry's dirty war for the African market ► https://ift.tt/2sOzb56